Background on the Committee
The Communications Committee was formed in July, 2025. The original members were Deena Heath, George Grenley, Molly Steele, Vickie Bray, and Mike Johnston. Deena and Vickie have since gone on to do other things, and we’ve been joined by Robin Weldy, Pete Gertonson, and Jadon Mader.
During our first meetings, we spent time developing a Mission Statement and a set of Objectives. Both are guiding our efforts.
Mission Statement
The mission of the Nez Perce County Democrats Communications Committee is to inform, educate and create opportunities for active participation by Lewis Clark Valley residents by creating and sharing accurate, timely and engaging messages through multiple channels.
Objectives
1. Shaping and disseminating the message
- Develop and refine clear, concise, and compelling messages that resonate with our community, align with the party’s values and platform, and help change public perception of Democrats.
- Ensure consistency in messaging across various communication channels, including press releases, website posts, social media posts, speeches, and advertising materials.
- Tailor messages for different segments of the electorate, considering their needs, preferences, and concerns.
2. Media relations and engagement
- Develop crisis communication plans to address potential negative media coverage or reputational threats.
- Build strong relationships with local and regional media outlets and journalists to secure positive coverage.
- Proactively pitch news stories, provide information and insights, and respond to media inquiries promptly and accurately.
3. Voter outreach and engagement
- Develop and implement strategies to inform, persuade, and mobilize voters, utilizing various channels like social media, email, direct mail, and grassroots outreach.
- Create compelling content that educates voters about key issues, candidate platforms, and the importance of participation in the political process.
- Utilize data and research to identify target voters and tailor messages to their specific concerns and priorities.
4. Internal communications and coordination
- Provide training and resources to empower volunteers and staff to effectively communicate with voters and the media.
- Facilitate efficient and timely information flow within the committee and with other party teams (e.g., fundraising, data, events).
- Ensure that committee members are aware of key messaging, strategic objectives, and campaign developments.
5. Monitoring and evaluation
- Track media coverage, public opinion polls, and social media sentiment to assess the effectiveness of communication efforts.
- Analyze data to identify areas for improvement and adjust communication strategies as needed.
- Evaluate the impact of communication activities on voter engagement, party image, and electoral outcomes.
6. Upholding ethical standards
- Promote respectful and constructive dialogue within the political discourse.
- Ensure that all communications are truthful, credible, and comply with relevant election laws and regulations.
- Avoid engaging in misleading or manipulative communication tactics.
The Committee members welcome your comments, suggestions, and offers of assistance. Leave a comment below or through the Contact Us form.
This page updated on February 25, 2026. Revised wording for Mission Statement and Objective 1.